Ebay is a comparatively new phenomenon, however the firm feels prefer it has been round for many years and has taken the online world by storm. Listed here are some transient stats:
eBay was based in 1995
eBay has a world buyer base of 181 million
eBay has a world presence in 33 markets together with the UK and USA
eBay UK was Launched in 1999
eBay within the UK’s primary ecommerce web site
eBay UK has three million objects listed at any given time
eBay UK accounts for 10% of on a regular basis UK customers spend on the web
We might go on and on discussing the deserves and stats of eBay, however the one that stands out for me is quantity 5: eBay within the UK’s primary ecommerce web site!
All ecommerce web sites endeavour to get clients by means of on-line advertising and marketing exercise like search engine optimisation and paid for advertising and marketing with out ever contemplating a mechanism that’s already in place to assist them – eBay!
There’s a false impression inside many companies eBay just isn’t for companies (The time period beggars has been used usually). Nevertheless, they need to contemplate these startling statistics:
Worthwhile since its launch, eBay web revenues totalled $1.329 billion in This fall-05 and $four.552 billion in 2005.
eBay Worldwide achieved web revenues of $604.1 million in This fall-05 and $2.081 billion in 2005.
In This fall-05, gross merchandise quantity (GMV), the overall worth of all efficiently closed objects on eBay’s buying and selling platforms, was $12.zero billion. In 2005, eBay’s GMV totalled $44.three billion.
eBay customers worldwide commerce greater than $1,511 price of products on the location each second.
There have been 546.four million new listings added to eBay worldwide in This fall-05. At any given time, there are roughly 78 million listings worldwide, and roughly 6 million listings are added per day. eBay customers commerce in additional than 50,000 classes
Based mostly on This fall-05 GMV, the next classes delivered $1 billion or extra in worldwide annualized GMV: eBay Motors at 13.zero billion; Shopper Electronics at $four.four billion; Clothes & Equipment at $three.9 billion; Computer systems at $three.four billion; Books / Music / Films at $2.eight billion; Dwelling & Backyard at $2.7 billion; Collectibles at $2.6 billion; Sports activities at $2.2 billion; Toys at $2.1 billion; Jewelry & Watches at $1.9 billion; Enterprise & Industrial at $1.6 billion; Cameras & Picture at $1.5 billion; and Antiques & Artwork at $1.2 billion eBay accounts for sale.
Whereas eBay is well-known for its public sale format, customers may purchase and promote in fixed-price codecs, which accounted for 34% of whole GMV throughout This fall-05.
On the finish of This fall-05, eBay hosted roughly 383,000 shops worldwide, with roughly 212,000 shops hosted on the U.S. web site and 171,000 shops hosted on eBay’s worldwide websites.
Greater than 724,000 skilled sellers within the U.S. use eBay as a major or secondary supply of revenue. As well as, 1.5 million people promote on eBay to complement their incomes. (Supply: ACNielsen Worldwide Analysis, July 2005)
As of December 2005, eBay members worldwide have left greater than 4 billion suggestions feedback for each other concerning their eBay transactions.
The most costly merchandise bought on eBay so far is a non-public enterprise jet for $four.9 million.
Makes attention-grabbing studying does not it and begs the query are on-line product primarily based companies lacking a trick? In our opinion the reply is sure and it about time companies cottoned on to this truth and began embracing the eBay idea with open arms.
How do you make the most of eBay?
Tens of millions of listings on eBay roughly look the identical and say the identical factor. Nevertheless, by delving a little bit deeper, you begin to unearth some gems which are wonderful benchmarks for you or any enterprise to comply with. Listed beneath are 2 eBay issues:
1. Promoting Supervisor Professional
Promoting Supervisor Professional is a web based promoting instrument that will help you create listings, handle post-sale actions and handle your stock. In case you are a quantity vendor who desires a strong, web-based eBay instrument then that is the one for you. It is value – £four.99 monthly. It would.
Mechanically record and re-list objects for you
Inform consumers by auto notification
Let you understand when fee has been acquired
Inform you what objects you may have shipped
Present Auto suggestions upon purchaser fee
Enable the scheduling of things
Permits you to Design Skilled Listings
It is a improbable eBay instrument that automates a lot of the data for you and helps you interact and work together along with your eBay purchasers. Every little thing is managed from one space and is usually straightforward to make use of when you get the hold of it.
The perfect issues about this facility is that it lets you create skilled and enterprise like listings that when displayed on eBay present a feel and appear that may be just like your organization’s web site. For instance, our consumer the Funky Group is presently utilizing this facility to record all merchandise with a branded feel and appear that mimics the corporate’s precise web site. This has resulted within the first month of going stay in properly over four determine gross sales with over 300 merchandise bought!
Our tip for this facility is to model it as what you are promoting and to supply one thing that uniquely displays you and lets you stand out from the gang and on the similar time preserve very skilled picture. Granted there are eBay charges and prices however these are lowered when you begin to obtain greater volumes of gross sales. The extra you promote the much less you pay!
2. EBay Outlets
Making a profitable eBay Store entails 4 fundamental steps: constructing and customising your store; managing your listings and gross sales; selling your Store; and monitoring your store visitors and gross sales.
An eBay store lets you
Arrange, model, and customise your store to maximise success.
Save time with highly effective instruments to handle your listings and gross sales.
Drive visitors to your store and set off repeat purchases out of your clients.
Optimise your gross sales technique with superior reporting instruments.
A wonderful benchmark for a corporation that does this properly and takes eBay purchasing to a brand new stage is on-line shoe retailer Schuh. This eBay store is a superb instance of methods to do it proper and properly and is price a go to at Schuh eBay.
Why is Schuh such a superb instance? Nicely for starters, the eBay store is branded with the Schuh brand and consists of skilled graphically designed photos. Moreover, the eBay store is similar to the official Schuh retail web site! EBay acts as a instrument to advertise the Schuh model, even growing gross sales exercise on their very own official web site.
Every particular person pair of sneakers has 6 photos of it from various angles that assist spotlight and promote the sneakers to potential customers. The Schuh eBay store works identical to a properly designed ecommerce web site should- with easy navigation to the product of your alternative with the primary distinction being you may bid on the product first before you purchase it.